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个人资料大使内容使...
2024-07-11 00:00
个人资料大使内容使用政策

Portfolio Ambassador Content Usage Policy

个人资料大使内容使用政策

lululemon will grant to give you permission to use the Ambassador Content, such as images you are featured in, in your portfolio. The Ambassador Content still belongs to lululemon (unless it is user content created and owned by you) and must be used ‘as is’. The Ambassador Content may not be used commercially, published widely (such as billboards or publications), published by any other parties, or branded or co-branded with other logos and brands. This permission does not alter the full grant and assignment or license of copyright from you to lululemon. lululemon reserves the right to revoke permission to any use of the Ambassador Content that is not acceptable to lululemon, at any time, for any reason, in lululemon’s sole discretion, and at your sole expense. Below are a few dos and don’ts of sharing the Ambassador Content.

lululemon 将允许您在您的个人资料中使用大使内容,例如以您为焦点的肖像图片。大使内容仍归属于 lululemon(除非它是您创作且拥有的用户内容),且必须按原样使用。大使内容不得用于商业目的,不得广泛公开(例如放置在广告牌上或出版物中),不得由其他方发布,不得冠以、共同冠以其他品牌或标识。本项允许不改变您将版权完全授予、转让或许可给 lululemon的事实。lululemon 有权随时以任何理由自行决定撤回允许,即不允许您将大使内容用于 lululemon 不接受的方式,且相关费用由您自行承担。以下是分享大使内容时的一些注意事项。

Dos 可以做的事情

·    use for social media (Instagram, Meta (formerly known as ‘Facebook’), DouYin, TikTok, X (formerly known as ‘Twitter’), LinkedIn, WeChat, Weibo, Little Redbook, KEEP, etc.)

可以用于社交媒体(InstagramMeta(此前称之为脸书)、抖音、抖音国际版、X(此前称之为推特)、领英、微信、微博、小红书、KEEP 等等)

·     follow lululemon’s Social Media and Endorsement Policy

遵守 lululemon 的《社交媒体和代言政策》

·     use for your personal portfolio

可以用于您的个人资料

·     be clear about your contribution, and credit others and lululemon

了解您的工作内容,承认他人和 lululemon 的权益

Don’ts不可以做的事情

·   share the Ambassador Content (including on social media) before lululemon shares it, or share any Ambassador Content lululemon has not shared

 lululemon 分享大使内容之前分享(包括通过社交媒体),或分享 lululemon 尚未分享的大使内容

·     alter the original Ambassador Content (such as adding filters or text)

改变原始大使内容(例如加入滤镜或文本)

·     use with logos (including yours, lululemon’s or others)

添加标识(包括您自己的、lululemon 的或他人的标识)

·     sell or license the Ambassador Content to others

向他人售卖或许可他人使用大使内容

·     let others share the Ambassador Content for any commercial purpose (including retweets by other brands, or use with co-branded events or promotions)

让他人出于商业目的分享大使内容(包括被其他品牌转发、或用于品牌联合活动或营销)

·     use Ambassador Content for anything that could cause harm to lululemon

使用大使内容进行可能会对 lululemon 造成伤害的任何事情

If in doubt, contact Public Relations and Media cnmedia@lululemon.com. Any exceptions to the above must be approved in writing by lululemon.

如有疑问请联系cnmedia@lululemon.com 公关媒体团队,上述任何内容的例外须获 lululemon 书面批准。

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